Meanwhile, an app icon is only for one product - your mobile application. A logo represents your brand’s identity across multiple platforms, mediums, and touchpoints. Let’s clarify a common misconception: an app icon is not a logo. So how can you pack the most punch in such a small space? Let’s dig into app icon design best practices. In a split second, they conclude whether they want to learn more or download your app based on a combination of lines, symbols, and colors on a graphic smaller than a postage stamp. It’s the first thing most people see in their app store search results. What comes to mind when you think of your favorite mobile app? Many people would say the app icon.Įven though an app icon is small and simple, you shouldn’t underestimate its power.
